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دسته بندی:
مدیریت توریسم - Tourism Management
سال انتشار:
2017
عنوان انگلیسی مقاله:
Dental tourism: Examining tourist profiles, motivation and satisfaction
ترجمه فارسی عنوان مقاله:
گردشگری دندانپزشکی: بررسی پروفایل های توریستی، انگیزه و رضایتمندی
منبع:
Sciencedirect - Elsevier - Tourism Management , 61 (2017) 538-552: doi:10:1016/j:tourman:2017:02:023
نویسنده:
Mustaffa Jaapar a, d, Ghazali Musa b, Sedigheh Moghavvemi c, Roslan Saub d, *aapar
چکیده انگلیسی:
Despite the overwhelming interest in medical tourism research, knowledge in dental tourism, which is
its subspecialty, remains limited. This study is the first to measure tourist profiles, travel motivation and
satisfaction among inbound dental tourists in Malaysia. We purposely sampled twelve selected private
dental clinics in Kuala Lumpur, Selangor, Melaka and Penang; and distributed the questionnaires to their
inbound dental tourists. A total of 196 inbound tourists responded to the questionnaire, mainly from
Southeast Asia, Australia, New Zealand and Europe. In order of importance, the main motivation factors
were dental care quality, dental care information access, and cost-savings. Tourists were extremely
satisfied with dental care services received in the country. While dental care quality, dental care infor
mation access and supporting services positively influenced tourist satisfaction; cost-savings and cultural
similarities had negative influences. Based on the research findings, we propose some managerial and
marketing recommendations.
Keywords: Medical tourism | Dental tourism | Motivation | Satisfaction | Malaysia
قیمت: رایگان
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