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دسته بندی:
روانشناسی عمومی - General Psychology
سال انتشار:
2017
عنوان انگلیسی مقاله:
What makes you tick? The psychology of social media engagement in space science communication
ترجمه فارسی عنوان مقاله:
چه چیزی باعث میشودشماتیک بزنید ؟ روانشناسی تعامل رسانه های اجتماعی در ارتباطات علوم فضایی
منبع:
Sciencedirect - Elsevier - Computers in Human Behavior, 68 (2017) 480-492. doi:10.1016/j.chb.2016.11.068
نویسنده:
Yi-Ling Hwong a, *, Carol Oliver a, Martin Van Kranendonk a, Claude Sammut b, Yanir Seroussi c
چکیده انگلیسی:
The rise of social media has transformed the way the public engages with science organisations and
scientists. ‘Retweet’, ‘Like’, ‘Share’ and ‘Comment’ are a few ways users engage with messages on Twitter
and Facebook, two of the most popular social media platforms. Despite the availability of big data from
these digital footprints, research into social media science communication is scant. This paper presents a
novel empirical study into the features of engaging science-related social media messages, focusing on
space science communications. It is hypothesised that these messages contain certain psycholinguistic
features that are unique to the field of space science. We built a predictive model to forecast the
engagement levels of social media posts. By using four feature sets (n-grams, psycholinguistics, grammar
and social media), we were able to achieve prediction accuracies in the vicinity of 90% using three su
pervised learning algorithms (Naive Bayes, linear classifier and decision tree). We conducted the same
experiments on social media messages from three other fields (politics, business and non-profit) and
discovered several features that are exclusive to space science communications: anger, authenticity,
hashtags, visual descriptionsdbe it visual perception-related words, or media elementsdand a tentative
tone.
Keywords: Science communication | Social media | Machine learning | Psychometrics | Facebook | Twitter
قیمت: رایگان
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