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دسته بندی:
داده های بزرگ - big data
سال انتشار:
2018
عنوان انگلیسی مقاله:
A Study of Big Data for Business Growth in SMEs: Opportunities & Challenges
ترجمه فارسی عنوان مقاله:
مطالعه داده های بزرگ برای رشد اقتصادی در SMEs: فرصت ها و چالش ها
منبع:
IEEE - 2018 International Conference on Computing, Mathematics and Engineering Technologies – iCoMET 2018
نویسنده:
Muhammad Iqbal ، Syed Hasnain Alam Kazmi
چکیده انگلیسی:
In today’s world the data is considered as an
extremely valued asset and its volume is increasing exponentially
every day. This voluminous data is also known as Big Data. The
Big Data can be described by 3Vs: the extreme Volume of data,
the wide Variety of data types, and the Velocity required
processing the data. Business companies across the globe, from
multinationals to small and medium enterprises (SMEs), are
discovering avenues to use this data for their business growth. In
order to bring significant change in businesses growth the use of
Big Data is foremost important. Nowadays, mostly business
organization, small or big, wishes valuable and accurate
information in decision-making process. Big data can help SMEs
to anticipate their target audience and customer preferences and
needs. Simply, there is a dire necessity for SMEs to seriously
consider big data adoption. This study focusses on SMEs due to
the fact that SMEs are backbone of any economy and have ability
and flexibility for quicker adaptation to changes towards
productivity. The big data holds different contentious issues such
as; suitable computing infrastructure for storage, processing and
producing functional information from it, and security and
privacy issues. The objective of this study is to survey the main
potentials & threats to Big Data and propose the best practices of
Big Data usage in SMEs to improve their business process
Keywords: SME, Big Data, Efficieny, Analytics, Competitive Advantage
قیمت: رایگان
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