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دسته بندی:
مدیریت دانش - knowledge management
سال انتشار:
2018
عنوان انگلیسی مقاله:
Continuous improvement at Industrial Marketing Management: Suggestions from the Editorial Review Board
ترجمه فارسی عنوان مقاله:
بهبود مستمر در مدیریت بازاریابی صنعتی: پیشنهادات از هیئت مدیره مجله
منبع:
Sciencedirect - Elsevier - Industrial Marketing Management, 71 (2018) 1-4. doi:10.1016/j.indmarman.2018.04.017
نویسنده:
Adam Lindgreena,b,⁎, Anthony Di Benedettoc
چکیده انگلیسی:
We are very proud of the development of Industrial Marketing
Management. As we have written in recent issues (see, for example, Di
Benedetto & Lindgreen, 2018), the journal is widely recognized as the
premier academic journal in business-to-business marketing, and its
citation rankings and submissions continue to grow annually. But we
are always searching for ways to improve our product, which we offer
to our readers, as well as the process of providing timely review and
publication of the best new articles in business-to-business marketing.
In November 2017, we published an editorial on the future of
Industrial Marketing Management (Lindgreen and Di Benedetto, 2017). In
the spirit of continuous improvement of both product and process, we
then contacted the members of the Industrial Marketing Management
Editorial Review Board in early 2018 for their reactions to the article,
and their thoughts and comments on the direction of the journal and
their suggestion for further improvement.
قیمت: رایگان
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