با سلام خدمت کاربران در صورتی که با خطای سیستم پرداخت بانکی مواجه شدید از طریق کارت به کارت (6037997535328901 بانک ملی ناصر خنجری ) مقاله خود را دریافت کنید (تا مشکل رفع گردد).
دسته بندی:
شبکه های اجتماعی - Social Networks
سال انتشار:
2018
عنوان انگلیسی مقاله:
Social media, information presentation, consumer involvement, and cross-border adoption of pop culture products
ترجمه فارسی عنوان مقاله:
رسانه های اجتماعی، ارائه اطلاعات، درگیری مشتری و پذیرش محصولات فرهنگی عمومی
منبع:
Electronic Commerce Research and Applications Volume 27, January–February 2018, Pages 129-138
نویسنده:
Dunfu Zhang, Sungjoon Yoon
چکیده انگلیسی:
In view of the rapidly increasing influences of mass-cultures of foreign origin on multi-facets of domestic consumption behavior, which has been saliently demonstrated by “Korea Wave” in its global cultural influences, this study attempts to validate the key factors affecting the cross-border adoption of arguments made in social media concerning mass-orientated, pop cultural products (drama, movie, music, and food, etc.) of foreign origin. This study examines whether social network traits (tie strength and centrality) of Chinese consumers influence the adoption of arguments about Korean cultural products in the social media context. Further, an experimental study confirms that argument presentation (text versus image) and the consumer’s involvement level affect the adoption. Finally, the adoption of arguments on Korean cultural products is found to influence Chinese consumers’ intention to purchase products made in Korea, suggesting the presence of the country-of-cultural-origin effect.
keywords: Argument adoption |Consumer involvement |Cultural products |Social media |Social network |Purchase intention
قیمت: رایگان
توضیحات اضافی: نظر
تعداد نظرات : 0