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دسته بندی:
مدیریت توریسم - Tourism Management
سال انتشار:
2018
عنوان انگلیسی مقاله:
Barriers to the development of medical tourism in East Azerbaijan province, Iran: A qualitative study
ترجمه فارسی عنوان مقاله:
موانع توسعه گردشگری دارویی در استان آذربایجان شرقی، ایران: یک مطالعه کیفی
منبع:
Tourism Management Volume 69, December 2018, Pages 307–316
نویسنده:
Khalil Momeni, Ali Janati, Ali Imani, Rahim Khodayari-Zarnaq
چکیده انگلیسی:
The purpose of the present study was to determine factors impeding the development of medical tourism in East Azerbaijan province, Iran. The data were derived from interviews with 16 key informants. Data analysis of the study was conducted through employing the software MAXQDA-12. The results show that marketing, international issues, culture, transfer, brokerage, management, and policy problems are the main barriers to the development of medical tourism. It seems that East Azerbaijan province should provide necessary context for the participation and investment of private sector in the field of medical tourism. Further, it should design and implement long and short-term strategies in proportion to the problems raised.
keywords: Medical tourism| Tourism development| East Azerbaijan province
قیمت: رایگان
توضیحات اضافی: نظر
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