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دسته بندی:
مدیریت توریسم - Tourism Management
سال انتشار:
2018
عنوان انگلیسی مقاله:
Heterogeneity of sport event volunteer motivations: A segmentation approach
ترجمه فارسی عنوان مقاله:
ناهمگنی انگیزه های داوطلبان رویدادهای ورزشی: یک دیدگاه بخش بندی
منبع:
Tourism Management Volume 68, October 2018, Pages 375-386
نویسنده:
Eunjung Kim, Liz Fredline, Graham Cuskelly
چکیده انگلیسی:
This study identifies specific sport event volunteer motivations, and then segments sport event volunteers based on their motivations. It investigates the distinct features of four motivational clusters in terms of their socio-demographics, their volunteering-related experiences, and the type of sport event at which they volunteered. The data comprises a sample of 337 volunteers from three sport events in Queensland. The Volunteer Motivation Scale for International Sporting Events (VMS-ISE) questionnaire is used and data are analyzed using exploratory factor analysis and hierarchical cluster analysis on standardized variables. Chi-square tests are then undertaken to explore relationships with other variables. The results indicate that motivations differ among the four main groups identified. Event organizers will be able to use this understanding of differing motivations to develop more effective volunteer management strategies.
keywords: Cluster analysis |Sport event |Volunteer |Motivation
قیمت: رایگان
توضیحات اضافی: نظر
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