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دسته بندی:
مدیریت توریسم - Tourism Management
سال انتشار:
2018
عنوان انگلیسی مقاله:
Determinants of innovation in tourism evidence from Australia
ترجمه فارسی عنوان مقاله:
عوامل تعیین کننده نوآوری در گردشگری شواهدی از استرالیا
منبع:
Tourism Management Volume 67, August 2018, Pages 157-167
نویسنده:
Sarath Divisekera, Van K. Nguyen
چکیده انگلیسی:
This study explores innovation processes in tourism within the context of Australian tourism enterprises. A coherent conceptual framework, drawing on the existing literature, is developed to analyse the innovation process. Using a longitudinal database and logistic regression model, the relationship between innovation inputs or determinants and two of the widely adopted innovation outputs in tourism—service and marketing innovation—are examined. Of the innovation inputs, the most important one is collaboration, followed by human capital, information technology, and funding. Among institutional factors, foreign ownership is a key driver, followed by market competition, firm size, and environment. The results provide new insights into the role and effects of the various inputs and related institutional factors that drive innovation efforts by tourism enterprises. Findings of this study should inform policy discussions and the development of strategies to enhance innovation capacity among tourism businesses.
keywords: Tourism |Determinants of innovation |Innovation process |Service innovation |Marketing innovation |Logistic regression |Australia
قیمت: رایگان
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