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دسته بندی:
مدیریت توریسم - Tourism Management
سال انتشار:
2018
عنوان انگلیسی مقاله:
Experience economy in hospitality and tourism: Gain and loss values for service and experience
ترجمه فارسی عنوان مقاله:
اقتصاد تجربی در مهمانداری و گردشگری: مقادیر به دست آمده و از دست رفته برای خدمات و تجربه
منبع:
Tourism Management Volume 64, February 2018, Pages 55-63
نویسنده:
Seohee Chang
چکیده انگلیسی:
In the experience economy, distinct from the service economy, industry revenue increases according to the extent to which consumers enjoy their experience. This study explores the experience economy from various viewpoints, but particularly by examining whether consumers perceive differences in the monetary values between experience and service, as well as perceive gain and loss values differently in the same experiential component. The online survey was conducted with 550 adult participants. Data were analyzed using descriptive analysis, paired t-test, and multivariate analysis (MANOVA). The findings show that consumers still tend to perceive the service industry more important than the experience industry. However, as the loss values of experience are found to be larger than its gain values, it is very important to convince consumers to not lose an opportunity to experience future experiential consumption.
keywords: Experience economy |Service economy |Experienced utility |Gain values |Loss values
قیمت: رایگان
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