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دسته بندی:
زنجیره تامین - supply chain
سال انتشار:
2017
عنوان انگلیسی مقاله:
Two-period pricing and decision strategies in a two-echelon supply chain under price-dependent demand
ترجمه فارسی عنوان مقاله:
استراتژی های قیمت گذاری و تصمیم گیری دو مرحله ای در یک زنجیره تامین دو الگوی تحت تقاضای وابسته به قیمت
منبع:
Sciencedirect - Elsevier - Applied Mathematical Modelling, 42 (2016) 655-674. doi:10.1016/j.apm.2016.10.051
نویسنده:
T. Maiti∗, B.C. Giri
چکیده انگلیسی:
This paper presents a two-period supply chain model which is comprised of one manu
facturer and one retailer who are involved in trading a single product. The demand rate
in each period is dependent on the selling prices of the current period and the previ
ous period. We assume that the manufacturer acts as the Stackelberg leader and declares
wholesale price(s) to the retailer who follows the manufacturer’s decision and sets his
selling prices for two consecutive periods. The manufacturer adopts one of the two pricing
options: (1) setting the same wholesale price to both the selling periods (2) setting differ
ent wholesale prices to two different selling periods. Based on these pricing options, we
develop four decision strategies of the manufacturer and the retailer and compare them.
For a numerical example, we study the effects of these decision strategies on the optimal
results of the supply chain. Further, we graphically analyze under what circumstances a
particular decision strategy plays a dominant role.
Keywords: Two-echelon supply chain | Two-period | Pricing and decision strategy | Price-dependent demand | Dynamic pricing
قیمت: رایگان
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