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دسته بندی:
زنجیره تامین - supply chain
سال انتشار:
2017
عنوان انگلیسی مقاله:
Impact of supply chain power and drop-shipping on a manufacturers optimal distribution channel strategy
ترجمه فارسی عنوان مقاله:
تاثیر قدرت زنجیره تامین و کاهش حمل و نقل در یک استراتژی کانال توزیع بهینه سازنده
منبع:
Sciencedirect - Elsevier - European Journal of Operational Research, 259 (2017) 554-563. doi:10.1016/j.ejor.2016.11.025
نویسنده:
Dennis Z. Yu a,∗, Taesu Cheong b, Daewon Sun c
چکیده انگلیسی:
With the expansion of the Internet and the proliferation of e-businesses, many manufacturers have cho
sen to distribute products through online retail channels in addition to brick-and-mortar retail chan
nels. In this paper, we consider a dual-channel supply chain in which a manufacturer considers selling a
product through a conventional retail channel and an online channel. Considering two common procure
ment and order fulfillment policies for online retailers (etailers), conventional batch ordering and drop
shipping, we investigate the impact of supply chain power structure in terms of market power and retail
channel dominance on a manufacturer’s optimal distribution channel strategy. We analyze and compare
the two procurement models with respect to the etailer’s order fulfillment policies. We find that a manu
facturer never prefers a drop-shipping etailer as the first mover in a sequential pricing game with a batch
ordering traditional retailer. The manufacturer prefers to award the power of retail channel dominance to
a batch ordering retailer with relatively high market power even if the etailer also follows a batch order
ing policy. Drop-shipping benefits both the manufacturer and the etailer when the etailer has relatively
low market power.
Keywords: Supply chain | Drop-shipping | Power structure | Pricing | Competition
قیمت: رایگان
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