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دسته بندی:
زنجیره تامین - supply chain
سال انتشار:
2017
عنوان انگلیسی مقاله:
Trade-in and save:A two-period closed-loop supply chain game with price and technology dependent returns
ترجمه فارسی عنوان مقاله:
بازاریابی و صرفه جویی: یک بازی دوبعدی زنجیره تامین بسته با قیمت و وابستگی به تکنولوژی
منبع:
Sciencedirect - Elsevier - Intern. Journal of Production Economics, 183 + (2017) 514-527. doi:10.1016/j.ijpe.2016.07.012
نویسنده:
Talat S. Genc a,b,n, Pietro De Giovanni c
چکیده انگلیسی:
Consumers evaluate the convenience of changing their products according to the price paid as well as the
technology (quality) level. When the consumers wish to capitalize the products residual value, they
should return them as early as possible. Accordingly, we develop a model of Closed-loop Supply Chain
(CLSC) where consumers seek to gain as much as possible from their returns and the return rate is a
function of both price and quality. We model a two-period Stackelberg game to capture the dynamic
aspects of a CLSC, where the manufacturer is the channel leader. We investigate who, namely, manu
facturer or retailer, should collect the products in the market. Thus, we identify the best CLSC structure to
adopt when the return rate is both price- and quality-dependent. Our results demonstrate that it is
always worthwhile for companies to collect products and adopt an active return approach for returns.
We investigate the effect of retail competition in both forward and backward channels and show the
impact of eliminating the double marginalization on market outcomes.
Keywords: Closed-Loop Supply Chain | Technology investments | Supply Chain structure | Competition
قیمت: رایگان
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