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دسته بندی:
زنجیره تامین - supply chain
سال انتشار:
2017
عنوان انگلیسی مقاله:
Consumers trust in vegetable supply chain members and their behavioural responses: A study based in Queensland, Australia
ترجمه فارسی عنوان مقاله:
اعتماد مصرف کنندگان در اعضای زنجیره تامین سبزیجات و پاسخ های رفتاری شان: یک مطالعه در کوئینزلند استرالیا
منبع:
Sciencedirect - Elsevier - Food Control, 73 (2017) 193-201. doi:10.1016/j.foodcont.2016.08.006
نویسنده:
Anoma Ariyawardana a, *, Kumudini Ganegodage b, Miranda Y. Mortlock
چکیده انگلیسی:
In the current era, food chains are becoming increasingly complex and consumer concerns about food
safety are growing. As a result, consumers tend to rely heavily on chain actors to ensure the quality of the
products they consume. Given this background, this study was conducted with a view to understanding
the level of consumers trust in vegetable supply chain members and how trust influences the con
sumers behavioural responses. This paper is based on data obtained from 854 respondents in south-west
Brisbane, Queensland, Australia. The results revealed that the level of trust placed in chain members
varied across the chain. Respondents considered that domestic producers are more trustworthy in terms
of producing safer vegetables and the lowest trust level was associated with imported vegetables.
Gender, household size, years of stay in Australia, trust perceptions, and country of origin concerns had a
significant influence on the respondents’ intentions to pay a premium price for domestically produced
vegetables. The study revealed that consumers respond to food safety concerns and this creates an
opportunity for the vegetable industry to respond to these concerns.
Keywords: Food safety concerns |Trust perceptions| Supply chain | Vegetables | Premium price | Australia
قیمت: رایگان
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