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دسته بندی:
زنجیره تامین - supply chain
سال انتشار:
2017
عنوان انگلیسی مقاله:
Research on bullwhip effect in energy-efficient air conditioning supply chain
ترجمه فارسی عنوان مقاله:
تحقیق در مورد اثر شلاق چرم در زنجیره تامین تهویه مطبوع انرژی
منبع:
Sciencedirect - Elsevier - Journal of Cleaner Production, 143 (2017) 854-865: doi:10:1016/j:jclepro:2016:12:035
نویسنده:
Junhai Ma, Binshuo Bao
چکیده انگلیسی:
This paper investigates the energy-efficient air conditioning supply chain, which is composed of one
supplier (MIDEA) and two retailers, i.e. SUNING and GOME. With a view of market share, we measure
the impact of retail prices variability in the two-echelon supply chain on the bullwhip effect. SUNING
and GOME are assumed to possess the autonomy of choosing prices and separately acquire various
market shares, according to which the relationship between the two prices is simply quantified. The
order-up-to inventory policy and the moving average forecasting method are respectively employed
by the two retailers. Furthermore, we cast light on how factors like price, market share, lead time,
and autoregressive coefficient affect bullwhip effect. The results indicate that it’s inadvisable to
conduct large fluctuation on price. Besides, demand dates that are more historical may actually
reduce the bullwhip effect. We also find that the bullwhip effect will be bigger when the competition
becomes fiercer, and theres a necessity for retailers to take measures to reduce the influence of
competitors prices.
Keywords:Complex energy|efficient air conditioning|supply chain|Market share|Bullwhip effect|Price game
قیمت: رایگان
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