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دسته بندی:
شبکه های اجتماعی - Social Networks
سال انتشار:
2017
عنوان انگلیسی مقاله:
The performance implications of leveraging internal innovation through social media networks: An empirical verification of the smart fashion industry
ترجمه فارسی عنوان مقاله:
پیامدهای عملکرد اعمال نفوذ نوآوری داخلی از طریق شبکه های رسانه های اجتماعی: یک اثبات تجربی از صنعت مد های هوشمند
منبع:
Sciencedirect - Elsevier - Technological Forecasting & Social Change 120 (2017) 184–194
نویسنده:
Veronica Scuotto b,⁎, Manlio Del Giudice a, Maria Rosaria della Peruta a, Shlomo Tarba c
چکیده انگلیسی:
Despite rigorous empirical research exploring the changes in innovation dynamics triggered by Social Media Net
works (SMNs), the benefits coming from the use of these digital platforms for knowledge search in innovative
activities for small to medium enterprises (SMEs) are still unexplored. Customers become the new trailblazers.
Thus, by adopting a customer led innovation perspective, this paper seeks to measure the effect on return on in
vestment (ROI) of the use of SMNs as external drivers for supporting internal innovation search processes. On the
basis of the extant literature on information system and social network analysis, the research describes and eval
uates the multidimensional activities interwoven into the open innovation process, driven by integrating the five
constructs of structural dimension, relational behaviour, cognitive dimension, knowledge transfer, and legitimi
zation into our hypothesised conceptual model.
Empirical research was conducted via the Classification Regression Tree (CART) on a sample of 2548 SMEs be
longing to the fashion industry and based in Italy and in the United Kingdom. This study is of importance to ac
ademics and practitioners due to the increasing significance taken on by the adoption of social media networks in
the fashion industry to improve innovation search. Recommendations are made to fashion managers and social
media experts to support the planning and development of new products and services. New contributions are of
fered to the innovation and knowledge management literature. In addition, theoretical implications and avenues
for future research are also considered.
Keywords: SMEs | Fashion industry | Social media networks | Return on investment | Knowledge search | Innovation
قیمت: رایگان
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