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دسته بندی:
شبکه های اجتماعی - Social Networks
سال انتشار:
2017
عنوان انگلیسی مقاله:
From frequency of use to social integration: The mediation of routinization and infusion in Tuenti community
ترجمه فارسی عنوان مقاله:
از فرکانس استفاده به ادغام اجتماعی: میانجیگری روتینیزاسیون و تزریق در جامعه Tuenti
منبع:
Sciencedirect - Elsevier - European Research on Management and Business Economics, 23 (2017) 63-69. doi:10.1016/j.iedeen.2016.07.002
نویسنده:
José L. Roldán a, Manuel Jesús Sánchez-Franco a, Juan C. Real
چکیده انگلیسی:
This study examines post-adoption behaviors (i.e., frequency of use, routinization and infusion) and their
effects on the sense of community in the domain of social network sites. In particular, this contribution
formulates mediation hypotheses, which posit how frequency of use affects social integration via rou
tinization and infusion. The data was collected from 278 users of Tuenti, a highly-popular social network
site among the Spanish college student population during the period 2006–2012. Results from partial
least squares structural equation modeling (PLS-SEM) show these sophisticated types of usage are inter
related in such a way that routinization and infusion (a) fully mediate the effect of frequency of use on
social integration; and (b) exert significant influences on social integration, as an active sense of belong
ingness to a social network site. In order to attain social integration, it is therefore essential for managers
to devise strategies to foster advanced post-adoption behaviors.
Keywords: Frequency of use | Routinization | Infusion | Social integration | Social network sites | Partial least squares
قیمت: رایگان
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