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دسته بندی:
شبکه های اجتماعی - Social Networks
سال انتشار:
2017
عنوان انگلیسی مقاله:
The influence of symbolic consumption on experience value and the use of virtual social networks
ترجمه فارسی عنوان مقاله:
تأثیر مصرف نمادین بر ارزش تجربه و استفاده از شبکه های اجتماعی مجازی
منبع:
Sciencedirect - Elsevier - Spanish Journal of Marketing - ESIC , 21 (2017) 39-51. doi:10.1016/j.sjme.2016.12.005
نویسنده:
G. Luna-Cortés
چکیده انگلیسی:
This research examines how symbolic consumption can be extended to the consumption of experiences. As shown in the results, when customers think that one experience .reinforces their identities, they perceive higher value. In addition, perceived value influences
satisfaction and satisfaction influences revisit intention. Furthermore, the results indicate that,
when consumers want to materialize their experience, they use the basic tool of virtual social
networks. In connection with that, consumers use more of their digital social networks when
they perceive congruence between their experience and identity. It is indicated as well that
higher social value and satisfaction increases the intensity of the use of social sites. Based on
the results, some managerial guidelines are included
KEYWORDS : Symbolic | consumption | Perceived social | value | Experience |consumption | Digital social | networks
قیمت: رایگان
توضیحات اضافی:
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