عنوان انگلیسی مقاله:
Business Architecture Management
ترجمه فارسی عنوان مقاله:
معماری مدیریت کسب و کار
springer - http://www.springer.com/us/book/9783319145709
Simon, Daniel, Schmidt, Christian
The act of undertaking enterprise architecture has much in common with wine
tasting. The critics of enterprise architecture would probably say: “I agree; both
activities are expensive, overly analytical, and the participants get caught up in
long-winded debates about definitions and subtleties that most people don’t care
As you can imagine, this is not my opinion and definitely not the point I’m trying
to make here. Rather, the commonalties I see between both activities are that they
mean different things to different people, that they are concerned with collective
meaning-making, and that they are deeply social in nature.
Deciding if a wine is good is greatly determined by personal preferences. Don’t
get me wrong, wine connoisseurs may reach a consensus and affirm that a certain
wine is well balanced. However, such a consensus says neither very much about the
personal preferences of each wine connoisseur nor what wine they would enjoy
during a supper with close friends. Similarly, the literature on enterprise architecture offers a large range of definitions and perspectives on the meaning of the term
“enterprise architecture” as well as what constitutes its adequate (good) practice.
Despite this lack of unanimous agreement, a pragmatic practitioner will notice, in
general, that there is agreement that enterprise architecture is about helping
enterprises to be more effective and that it is important to understand both the
business and technical aspects in order to reach this goal. Like wine tasting,
enterprise architecture is about getting together with other people and trying to
make sense of our experiences, our reality. Whereas wine tasting is concerned with
the sensorial experiences procured by wine consuming, enterprise architecture is
concerned with the realities of working and evolving in an enterprise. Moreover,
both activities are very social in nature in that both activities require and unfold in
the context of people interacting together.
I have been an enterprise architecture practitioner and scholar for a number of
years now. I have participated in enterprise architecture-related activities that have
been recognized by MIT, Gartner, and Forrester. Through these activities, like
many readers of this book, I have often experienced the challenges of doing
enterprise architecture and trying to help enterprises be more effective. Often, the
literature had little to offer me on how to actually do the work and have effective
meaning-making discussions with fellow workers about the enterprise we shared.
This was especially true when discussing the nontechnical aspects of the enterprise.
In the field, in my experience, the term “business architecture” is steadily
establishing itself as the de facto term when referring to the concerns of making
sense and evolving the business aspects of an enterprise. Sadly, in my opinion,
despite its importance, it is still very underdeveloped and fragmented. A great deal
of the available material overly focuses on modeling and refers very little to the
wealth of knowledge that exists on the subjects of enterprises, organizations, and
their design: knowledge that lies in the fields of management, sociology, psychology, and many others.
The value of this book lies in the fact that the authors are contributing to the
development of business architecture and its practices in a way that is useful for
practitioners and academics and also makes use of existing knowledge provided by
important organizational scholars such as Demings, Argyris, Schein, Porter,
Ansoff, Martin, Kaplan, Norton, Mintzberg, Drucker, and Friedman.
As stated by Schopenhauer: “Thus the task is not so much to see what no one yet
has seen, but to think what nobody yet has thought about that which everybody
sees.” Accordingly, this book offers a refreshing way to think about business
architecture in the context of enterprise architecture. This book is one of very few
that provides a business-oriented perspective on b
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