Employee Engagement in Media Management

سال انتشار:

2015

---

عنوان انگلیسی مقاله:

Employee Engagement in Media Management

---

ترجمه فارسی عنوان مقاله:

تعهد کارمند در مدیریت رسانه

---

منبع:

springer - http://www.springer.com/us/book/9783319162164

---

نویسنده:

M. Friedrichsen, Berlin, Germany

---

چکیده انگلیسی:

What is Media Management? While taking part in a Media Management conference a student doing a masters in Media Management asked a panel of media experts (editors of media journals) asked the question above in obvious desperation, adding that although he had been doing classes for some time he still was not sure about what media management means. And to make it even worse, he said that he asked several academics who presented their research in the same conference and got different answers! The media experts then tried to answer the student’s question, and in doing so it became even more obvious in my mind that there was no clear answer. Although they tried for their answers to be as similar as possible, in reality they were not. To add to the student’s worry, what is worth considering is that academics during the last years have introduced several media management masters courses in different parts of the world, which do not seem to have the same direction. Cottle (2003) suggested that media management is an under-explored and undertheorized field, and Lampel, Lant and Shamsie (2000) that to date mainstream management scholars have largely neglected the media industry, arguably because managerial practices and organizational patterns in the cultural industries are often at odds with established views of management. According to Kung (2008), the subject of media management has in the main been approached from media-related disciplines that are not grounded in the study of management and organizations, including media economics, media studies, political economy, and mass communications and journalism. This reflects mainstream management’s neglect of the field, as well as the fact that the field of media management crosses inter-disciplinary lines, theoretical domains, and political systems (Albarran, Chan-Olmsted, & Wirth, 2006).

---

---

قیمت: 5000 تومان

---

توضیحات اضافی:

فهرست مطالب این کتاب به شرح زیر می باشند: 

1Introduction1

1.1Media Management........................................................................................... 1

1.2Developing Media Management Theory..................................................... 3

1.3Theoretical Contribution.................................................................................. 3

1.4Methodology: Inductive Qualitative Case Study Approach................... 5

1.5StructureoftheBook6

References...................................................................................................................... 7

2EmployeeEngagemen

---

---