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دسته بندی:
مدیریت دانش - knowledge management
سال انتشار:
2018
عنوان انگلیسی مقاله:
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
ترجمه فارسی عنوان مقاله:
تبدیل وضعیت کارآفرینی به موقعیت برتر بازار اول محصول از طریق توانایی های پویا و تجربه قبل از راه اندازی TMT
منبع:
Sciencedirect - Elsevier - Industrial Marketing Management, 68 (2018) 95-105. doi:10.1016/j.indmarman.2017.10.008
نویسنده:
Hormoz Ahmadia, Aron OCassb,⁎
چکیده انگلیسی:
First product commercialization is the first entrepreneurial act of new technology ventures. However, little is
known about mechanisms that transform these firms entrepreneurial posture into first product advantage.
Building on the dynamic capability view of the firm, this study examines the role of capabilities exploitation (i.e.,
in the form of complementarity), top management team start-up experience, cross-functional collaboration and
information and communication technology assets in driving entrepreneurial posture toward first product ad
vantage. A multi-informant study of 137 B2B new technology ventures was undertaken. The results show that
entrepreneurial posture can contribute to first product advantage indirectly by fostering R&D-marketing cap
ability complementarity. Furthermore, our results indicate that the entrepreneurial posture - capabilities com
plementarity relationship is augmented when top management team possess prior start-up experience. Finally,
our findings indicate that the benefits of R&D-marketing capability complementarity for first product advantage
are contingent on the exploitation of cross-functional collaboration and ICT capabilities.
Keywords: Entrepreneurial posture ، New technology ventures ، Information and communication technology ، First product commercialization ، First product advantage ، Cross-functional collaboration
قیمت: رایگان
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