دانلود مقاله انگلیسی رایگان:درک بلوغ وب DMOs لهستان - 2018
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  • Understanding the web maturity of Polish DMOs Understanding the web maturity of Polish DMOs
    Understanding the web maturity of Polish DMOs

    سال انتشار:

    2018


    عنوان انگلیسی مقاله:

    Understanding the web maturity of Polish DMOs


    ترجمه فارسی عنوان مقاله:

    درک بلوغ وب DMOs لهستان


    منبع:

    Sciencedirect - Elsevier - Journal of Destination Marketing & Management,Corrected proof,doi:10.1016/j.jdmm.2018.01.010


    نویسنده:

    Łukasz Stokłosaa,⁎, Elena Marchiorib, Lorenzo Cantonib


    چکیده انگلیسی:

    In recent years, online communication has become an integral part of the functioning of different institutions and enterprises. This includes the area of tourism. Due to the immense marketing opportunities offered by in formation and communication technologies, it can be argued that destination management organizations (DMOs) around the world should rise to the challenge of climbing to the next level of ‘web maturity’. The aims of this study are focused on investigating and comparing the online marketing activities of selected Polish DMOs in the years 2012 and 2016, as well as discovering and explaining the main motivations, facilitators and barriers to conducting such activities. The study is also an attempt to identify how any barriers encountered that are en countered may be overcome, and presents some potential solutions and good practices for DMOs to learn from. The results of the study show that Facebook is still the most popular social media platform used by Polish tourist organizations. Current trends are mainly focused on mobile applications development. In turn, there is a lack of relevant skills, financial and human resources, which are the main barriers related to the increased use of web marketing.
    Keywords: eTourism ، Web maturity ، Online marketing ، DMOs ، Poland


    سطح: متوسط
    تعداد صفحات فایل pdf انگلیسی: 8
    حجم فایل: 153 کیلوبایت

    قیمت: رایگان


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