با سلام خدمت کاربران در صورتی که با خطای سیستم پرداخت بانکی مواجه شدید از طریق کارت به کارت (6037997535328901 بانک ملی ناصر خنجری ) مقاله خود را دریافت کنید (تا مشکل رفع گردد).
دسته بندی:
وب - web
سال انتشار:
2018
عنوان انگلیسی مقاله:
Understanding the web maturity of Polish DMOs
ترجمه فارسی عنوان مقاله:
درک بلوغ وب DMOs لهستان
منبع:
Sciencedirect - Elsevier - Journal of Destination Marketing & Management,Corrected proof,doi:10.1016/j.jdmm.2018.01.010
نویسنده:
Łukasz Stokłosaa,⁎, Elena Marchiorib, Lorenzo Cantonib
چکیده انگلیسی:
In recent years, online communication has become an integral part of the functioning of different institutions and
enterprises. This includes the area of tourism. Due to the immense marketing opportunities offered by in
formation and communication technologies, it can be argued that destination management organizations
(DMOs) around the world should rise to the challenge of climbing to the next level of ‘web maturity’. The aims of
this study are focused on investigating and comparing the online marketing activities of selected Polish DMOs in
the years 2012 and 2016, as well as discovering and explaining the main motivations, facilitators and barriers to
conducting such activities. The study is also an attempt to identify how any barriers encountered that are en
countered may be overcome, and presents some potential solutions and good practices for DMOs to learn from.
The results of the study show that Facebook is still the most popular social media platform used by Polish tourist
organizations. Current trends are mainly focused on mobile applications development. In turn, there is a lack of
relevant skills, financial and human resources, which are the main barriers related to the increased use of web
marketing.
Keywords: eTourism ، Web maturity ، Online marketing ، DMOs ، Poland
قیمت: رایگان
توضیحات اضافی:
تعداد نظرات : 0