با سلام خدمت کاربران در صورتی که با خطای سیستم پرداخت بانکی مواجه شدید از طریق کارت به کارت (6037997535328901 بانک ملی ناصر خنجری ) مقاله خود را دریافت کنید (تا مشکل رفع گردد).
دسته بندی:
مدیریت توریسم - Tourism Management
سال انتشار:
2018
عنوان انگلیسی مقاله:
Residents place attachment and word-of-mouth behaviours: A tale of two cities
ترجمه فارسی عنوان مقاله:
تعلق مکانی ساکنین و رفتارهای تبلیغ شفاهی: یک داستانی از دو شهر
منبع:
Journal of Hospitality and Tourism Management Volume 36, September 2018, Pages 1-11
نویسنده:
Ning (Chris) Chen, Larry Dwyer, Tracey Firth
چکیده انگلیسی:
Factors that motivate residents to communicate with potential tourists have not received adequate attention from researchers. Based on the environmental psychology and tourism literature, this study focuses on local residents positive word-of-mouth behaviour about their destination region through two communication channels. Dimensions of place attachment are proposed as determinants of two types (one-to-many and many-to-many) of online word-of-mouth behaviours. A theoretical structural model is tested based on an empirical study in Shanghai, China and Sydney, Australia. The research has implications for destination marketing managers in understanding how to involve local residents in the promotion of their tourism destinations.
keywords: Place attachment |Destination branding |Word-of-mouth |Structural equation modelling |Resident
قیمت: رایگان
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