عنوان انگلیسی مقاله:
User-centred web design, usability and user satisfaction: The case of online banking websites in Iran
ترجمه فارسی عنوان مقاله:
طراحی وب کاربر محور ، قابلیت استفاده و رضایت کاربر: پرونده وب سایت های بانکی آنلاین در ایران
Sciencedirect - Elsevier - Applied Ergonomics, 81 (2019) 102892: doi:10:1016/j:apergo:2019:102892
Iman Dianata,*, Pari Adelia, Mohammad Asgari Jafarabadib, Mohammad Ali Karimi
The relationship of Web design attributes (personalisation, structure, navigation, layout, search and perfor- mance) and users personal characteristics to website usability and user satisfaction was investigated among 798 online banking users in Iran. The design and usability of the evaluated websites were not satisfactory from the users’ perspectives. Multivariate regression models indicated that Web layout and performance were the main predictors of website usability, while personal characteristics including gender, age and Web usage experience of users had no eﬀect. User satisfaction was also inﬂuenced only by the Web design attributes (particularly Web structure) and not by the personal characteristics of the users. There was also a signiﬁcant relationship between website usability and user satisfaction. The ﬁndings suggest that the website designers should focus more on the Web design attributes (particularly Web layout and structure), regardless of the personal characteristics of their users, to improve the usability and user satisfaction of websites.
Keywords: E-banking | E-satisfaction | Internet banking | Web site