دانلود مقاله انگلیسی رایگان:تجمیع تئوری یکپارچه پذیرش و استفاده از فناوری در زمینه پذیرش بانکداری اینترنتی: شواهدی از پاکستان - 2019
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  • Integration of unified theory of acceptance and use of technology in internet banking adoption setting: Evidence from Pakistan Integration of unified theory of acceptance and use of technology in internet banking adoption setting: Evidence from Pakistan
    Integration of unified theory of acceptance and use of technology in internet banking adoption setting: Evidence from Pakistan

    سال انتشار:

    2019


    عنوان انگلیسی مقاله:

    Integration of unified theory of acceptance and use of technology in internet banking adoption setting: Evidence from Pakistan


    ترجمه فارسی عنوان مقاله:

    تجمیع تئوری یکپارچه پذیرش و استفاده از فناوری در زمینه پذیرش بانکداری اینترنتی: شواهدی از پاکستان


    منبع:

    Sciencedirect - Elsevier - Technology in Society, Corrected Proof, 101120: doi:10:1016/j:techsoc:2019:03:003


    نویسنده:

    Samar Rahia,∗, Mazuri Abd.Ghanib, Abdul Hafaz Ngahc


    چکیده انگلیسی:

    The banking sector has evolved in information technology for their internal and external business operations. In effect, user acceptance of internet banking is considered as one of the most fundamental issue in banking sector. In order to identify which factors affect user intention to adopt internet banking, this study develops an amalgamated model based on technology and social psychological literature. The research model was empirically tested using 398 responses from customers of commercial banks. Data was analyzed using structural equation modeling (SEM). The results of this study provided theoretical and empirical support for newly developed integrated model. Importance performance matrix analysis (IPMA) revealed that assurance is the most influential factor among all others to determine users intention to adopt internet banking. These findings provide valuable insight to marketers and managers to understand customer behavior towards adoption of technology, especially in emerging e-payment domain. To the best of our knowledge, this is the first study that investigates internet banking adoption issues with integrated technology model (UTAUT & E-SQ) in South Asia. Finally the study calls for researchers to use current integrated model in other e-commerce domains such as online shopping websites to establish the external validity of the model.
    Keywords: Unified theory of acceptance and use of | technology (UTAUT) | E-Service quality (E-SQ) | Internet banking adoption |Integration | Structural equation modeling (SEM)


    سطح: متوسط
    تعداد صفحات فایل pdf انگلیسی: 10
    حجم فایل: 752 کیلوبایت

    قیمت: رایگان


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