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دسته بندی:
کارآفرینی - Entrepreneurship
سال انتشار:
2019
عنوان انگلیسی مقاله:
Entrepreneurship through the platform strategy in the digital era: Insights and research opportunities
ترجمه فارسی عنوان مقاله:
کارآفرینی از طریق استراتژی پلتفرم در عصر دیجیتال: بینش و فرصت های تحقیقاتی
منبع:
Sciencedirect - Elsevier - Computers in Human Behavior, 95 (2019) 315-323: doi:10:1016/j:chb:2018:03:033
نویسنده:
Ying-Jiun Hsieh a, Yenchun Jim Wu b, c, *
چکیده انگلیسی:
Entrepreneurship has gained increasing research attention in recent years. Although researchers largely
agree the importance of innovation in the process of entrepreneurship, little research explores how the
emerging innovation approaches can facilitate the above process. Furthermore, there is a lack of studies
on entrepreneurship adopting the open platform strategy in light of the digital evolution. To address this
research gap, this study investigates how entrepreneurs can take advantage of the platform-based
innovation ecosystem in the entrepreneurial process. First, the study discusses various platform-based
innovations for entrepreneurs and elaborates on the implementation with examples and practices.
Accordingly, the study demonstrates a framework which categorizes these innovation platforms to fulfill
the needs at two pivotal stages of the innovation process (i.e. invention and commercialization) for
entrepreneurs. The study also discusses the concerns and issues an innovation platform ecosystem may
bring forth for entrepreneurs. Finally, the study proposes a number of topics that merit further research.
This study represents the first effort to categorize online platforms and develop an innovation processbased
framework of platforms for entrepreneurs.
Keywords: Innovation | Platform strategy | Entrepreneurship | Internet | Platform
قیمت: رایگان
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