با سلام خدمت کاربران در صورتی که با خطای سیستم پرداخت بانکی مواجه شدید از طریق کارت به کارت (6037997535328901 بانک ملی ناصر خنجری ) مقاله خود را دریافت کنید (تا مشکل رفع گردد).
دسته بندی:
سیستم های توصیه گر - recommender systems
سال انتشار:
2019
عنوان انگلیسی مقاله:
Proactive vs: reactive personalization: Can customization of privacy enhance user experience?
ترجمه فارسی عنوان مقاله:
شخصی سازی فعالانه در مقابل واکنشی: آیا شخصی سازی حریم شخصی می تواند تجربه کاربر را افزایش دهد؟
منبع:
Sciencedirect - Elsevier - Journal of Human Computer Studies, 128 (2019) 86-99: doi:10:1016/j:ijhcs:2019:03:002
نویسنده:
Bo Zhang, S. Shyam Sundar⁎
چکیده انگلیسی:
Online recommender systems have triggered widespread privacy concerns due to their reliance on personal user
data for providing personalized services. To address these concerns, some systems have started allowing users to
express their preferences before receiving personalized content (i.e., reactive personalization) rather than automatically
pushing it to them (i.e., proactive personalization). However, this would mean constant calls for user
action, which can adversely affect user experience. One potential solution is to offer users the ability to customize
their privacy settings at the outset, thus obviating the need for constant consultation. We conducted a 2
(Personalization: Reactive vs. Proactive) X 3 (Customization of Settings: Absence vs. Action vs. Cue) factorial
experiment (N=299) with a movie recommendation system. Findings show that interface cues suggesting
customization enhance user experience, even in the presence of proactive personalization. They also highlight
the important role played by negative privacy experiences in the past..
Keywords: Customization | Personalization | Recommender systems | Privacy | User experience | Experiment
قیمت: رایگان
توضیحات اضافی:
تعداد نظرات : 0