دانلود مقاله انگلیسی رایگان:تأثیر داده های بزرگ بر عملکرد شرکت در صنعت هتلداری - 2020
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  • The impact of big data on firm performance in hotel industry The impact of big data on firm performance in hotel industry
    The impact of big data on firm performance in hotel industry

    سال انتشار:

    2020


    عنوان انگلیسی مقاله:

    The impact of big data on firm performance in hotel industry


    ترجمه فارسی عنوان مقاله:

    تأثیر داده های بزرگ بر عملکرد شرکت در صنعت هتلداری


    منبع:

    Sciencedirect - Elsevier - Electronic Commerce Research and Applications, 40 (2020) 100921: doi:10:1016/j:elerap:2019:100921


    نویسنده:

    Elaheh Yadegaridehkordia, Mehrbakhsh Nilashib,c,⁎, Liyana Shuiba, Mohd Hairul Nizam Bin Md Nasird, Shahla Asadie, Sarminah Samadf, Nor Fatimah Awangg


    چکیده انگلیسی:

    Big data has increasingly appeared as a frontier of opportunity in enhancing firm performance. However, it still is in early stages of introduction and many enterprises are still un-decisive in its adoption. The aim of this study is to propose a theoretical model based on integration of Human-Organization-Technology fit and Technology- Organization-Environment frameworks to identify the key factors affecting big data adoption and its consequent impact on the firm performance. The significant factors are gained from the literature and the research model is developed. Data was collected from top managers and/or owners of SMEs hotels in Malaysia using online survey questionnaire. Structural Equation Modelling (SEM) is used to assess the developed model and Adaptive Neuro- Fuzzy Inference Systems (ANFIS) technique is used to prioritize adoption factors based on their importance levels. The results showed that relative advantage, management support, IT expertise, and external pressure are the most important factors in the technological, organizational, human, and environmental dimensions. The results further revealed that technology is the most important influential dimension. The outcomes of this study can assist the policy makers, businesses and governments to make well-informed decisions in adopting big data.
    Keywords: Firm performance | Big data | Hotel industry | Fuzzy logic | Structural equation modelling


    سطح: متوسط
    تعداد صفحات فایل pdf انگلیسی: 20
    حجم فایل: 1485 کیلوبایت

    قیمت: رایگان


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