دانلود مقاله انگلیسی رایگان:نقش تجزیه و تحلیل داده های بزرگ و رسانه های اجتماعی برای پایداری تجارت از مشاغل: زمینه وب مشارکتی - 2020
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  • Role of big data and social media analytics for business to business sustainability: A participatory web context Role of big data and social media analytics for business to business sustainability: A participatory web context
    Role of big data and social media analytics for business to business sustainability: A participatory web context

    سال انتشار:

    2020


    عنوان انگلیسی مقاله:

    Role of big data and social media analytics for business to business sustainability: A participatory web context


    ترجمه فارسی عنوان مقاله:

    نقش تجزیه و تحلیل داده های بزرگ و رسانه های اجتماعی برای پایداری تجارت از مشاغل: زمینه وب مشارکتی


    منبع:

    Sciencedirect - Elsevier - Industrial Marketing Management, 86 (2020) 163-179. doi:10.1016/j.indmarman.2019.04.005


    نویسنده:

    Uthayasankar Sivarajaha,⁎, Zahir Irania, Suraksha Guptab, Kamran Mahroofa


    چکیده انگلیسی:

    The digital transformation is an accumulation of various digital advancements, such as the transformation of the web phenomenon. The participatory web that allows for active user engagement and gather intelligence has been widely recognised as a value add tool by organisations of all shapes and sizes to improve business productivity and efficiency. However, its ability to facilitate sustainable business-to-business (B2B) activities has lacked focus in the business and management literature to date. This qualitative research is exploratory in nature and fills this gap through findings arising from interviews of managers and by developing taxonomies that highlight the capability of participatory web over passive web to enable different firms to engage in business operations. For this purpose, two important interrelated functions of business i.e. operations and marketing have been mapped against three dimensions of sustainability. Consequently, this research demonstrates the ability of big data and social media analytics within a participatory web environment to enable B2B organisations to become profitable and remain sustainable through strategic operations and marketing related business activities. The research findings will be useful for both academics and managers who are interested in understanding and further developing the business use of participatory web tools to achieve business sustainability. Hence, this may be considered as a distinct way of attaining sustainability.
    Keywords: Participatory web | Marketing and operations | Big data | Social media analytics | Business sustainability | Business-to-business (B2B)


    سطح: متوسط
    تعداد صفحات فایل pdf انگلیسی: 17
    حجم فایل: 725 کیلوبایت

    قیمت: رایگان


    توضیحات اضافی:




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