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دسته بندی:
مدیریت بازاریابی - Marketing Management
سال انتشار:
2020
عنوان انگلیسی مقاله:
Evaluating innovation development among Brazilian micro and small businesses in view of management level: Insights from the local innovation agents program
ترجمه فارسی عنوان مقاله:
ارزیابی توسعه نوآوری در بین مشاغل خرد و کوچک برزیل با توجه به سطح مدیریت: بینش از برنامه عوامل محلی نوآوری
منبع:
Sciencedirect - Elsevier - Evaluation and Program Planning, 80 (2020) 101797. doi:10.1016/j.evalprogplan.2020.101797
نویسنده:
Hugo Henrique Roth Cardosoa, Adriana Dantas Gonçalvesb, Gustavo Dambiski Gomes de Carvalhoc,*, Hélio Gomes de Carvalhod
چکیده انگلیسی:
This research aims to analyze management and innovation patterns among micro and small businesses (MSBs)
that participated during 2015–2016 in the Local Innovation Agents (LIA) Program from the Brazilian Micro and
Small Business Support Service (SEBRAE). Complemented by factor analyses, two-step cluster analysis was
applied on 6674 MSBs’ management dimensions to identify group patterns and statistical tests explored further
cluster differences regarding management and innovation dimensions, besides innovation improvement
throughout the program. Results were multifaceted. First, complementary factor analyses showed that management
dimensions compose one factor with similar loadings, thus in accordance with their predictive importance
found in the cluster analysis. Second, two main clusters were identified in terms of management level,
which also presented significant differences regarding innovation levels. Third, considering a before-and-after
self-comparison, by and large, innovation was significantly improved by both clusters. Fourth, the highest developed
cluster presented higher improvement rates in most innovation dimensions, thus benefiting more from
the program, except for two marketing-related innovations, which improved similarly by both clusters. Overall,
even though the LIA Program was effective to leverage MSBs innovation, higher efficiency rates would be
bounded to fewer participating MSBs, and hence policy planners should be aware of this tradeoff.
Keywords: Micro and small enterprises | Innovation | Support | Program | Innovation radar | Brazilian Micro and Small Business Support | Service (SEBRAE)
قیمت: رایگان
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