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دسته بندی:
مدیریت بازاریابی - Marketing Management
سال انتشار:
2020
عنوان انگلیسی مقاله:
Eco-design teaching initiative within a manufacturing company based on LCA analysis of company product portfolio
ترجمه فارسی عنوان مقاله:
ابتکار آموزش طراحی سازگار با محیط زیست در یک شرکت تولید کننده بر اساس تجزیه و تحلیل LCA از سبد محصولات شرکت
منبع:
Sciencedirect - Elsevier - Journal of Cleaner Production, 242 (2020) 118424. doi:10.1016/j.jclepro.2019.118424
نویسنده:
Marco Marconi a, *, Claudio Favi b
چکیده انگلیسی:
Eco-design is the integration of environmental considerations within product design and development.
Eco-design represents an important innovation driver for companies; however, well-known barriers
limit the diffusion of this design paradigm in the industrial world. Amongst these, lack of eco-knowledge
is correlated to the adopted eco-design teaching methods. Previous experience has highlighted that
traditional teaching methods such as university lectures or refresher courses are not an effective means
for disseminating eco-design knowledge in the industrial world.
In this context, the present paper proposes a novel eco-design teaching method based on a transformative
strategy for promoting eco-design and facilitating the learning process.
This approach, tested in collaboration with an Italian manufacturing firm, is considered the first
attempt to implement a repeatable eco-design teaching approach that can be scaled up in different
industrial contexts. Several company departments, including management, marketing and commercial
affairs, design and engineering, and a testing laboratory were involved in the training program. Technical
results show that company employees were able to autonomously implement re-design solutions and
improve the environmental performance of a coffee machine upon completion of the course. The
quantitative evaluation of formative outcomes through assessment before and after the course highlights
a significant increase in the awareness of personnel and knowledge relating to eco-design.
Keywords: Teaching | Eco-design | Life cycle assessment | Eco-knowledge | Product portfolio
قیمت: رایگان
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