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دسته بندی:
مدیریت بازاریابی - Marketing Management
سال انتشار:
2020
عنوان انگلیسی مقاله:
Does hosting on Airbnb offer hosts vacation-like benefits? Proposing a reconceptualization of peer-to-peer accommodation
ترجمه فارسی عنوان مقاله:
آیا پیشنهاد میزبانی وب بر روی میزبان Airbnb منافعی دارد؟ پیشنهاد بازآفرینی اسکان نظیر به نظیر
منبع:
Sciencedirect - Elsevier - Journal of Hospitality and Tourism Management, 43 (2020) 111-119: doi:10:1016/j:jhtm:2020:02:010
نویسنده:
Sara Dolnicar∗, Hamid Talebi
چکیده انگلیسی:
Peer-to-peer accommodation is firmly positioned as a supply-side phenomenon. Hosts are seen as providers of
services; they cater to the needs of guests. In contrast to this current understanding, we propose that hosting
offers tourism-like benefits, suggesting – for the first time – that suppliers of tourism services may enjoy the
benefits typically reserved for consumers of tourism services. As an initial empirical proof of principle of our
proposition, we compare benefit patterns of real tourism with those of hosting and other potential travel alternatives.
Hosting emerges as enabling residents to harvest some of the benefits of real tourism (which is
particularly attractive to residents with limited ability to travel), and offering untapped opportunities for tourism
management (accommodation capacity provision) and tourism marketing (word of mouth advertising). These
results suggest that considering a reconceptualization of peer-to-peer accommodation as being both a supplyand
demand-side phenomenon is warranted. Findings from this study can also help destinations to recruit new
hosts, and highlight hosting as a travel alternative for people who are unable to engage in real travel.
Keywords: Airbnb | Peer-to-peer accommodation | Travel benefits | Travel constraints | Sharing economy
قیمت: رایگان
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