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دسته بندی:
هوش مصنوعی - Artificial intelligence
سال انتشار:
2020
عنوان انگلیسی مقاله:
Shopping intention at AI-powered automated retail stores (AIPARS)
ترجمه فارسی عنوان مقاله:
قصد خرید در فروشگاه های خودکار خرده فروشی مجهز به هوش مصنوعی (AIPARS)
منبع:
Sciencedirect - Elsevier - Journal of Retailing and Consumer Services, 57 (2020) 102207. doi:10.1016/j.jretconser.2020.102207
نویسنده:
Rajasshrie Pillai a,*, Brijesh Sivathanu b, Yogesh K. Dwivedi c
چکیده انگلیسی:
Artificial Intelligence (AI) is transforming the way retail stores operate. AI-Powered Automated Retail Stores are
the next revolution in physical retail. Consumers are facing fully automated technology in these retail stores.
Therefore, it is necessary to scrutinize the antecedents of consumers’ intention to shop at AI-Powered Automated
Retail Stores. This study delves into this area to find the predictors of consumers’ intention to shop at AI-Powered
Automated Retail Stores. It extends the technology readiness and acceptance model by the addition of AI contextspecific
constructs such as Perceived Enjoyment, Customization and Interactivity from the present literature. The
proposed model is tested by surveying 1250 consumers & the data is analyzed using the PLS-SEM technique and
empirically validated. The outcome of the study reveals that Innovativeness and Optimism of consumers affect
the perceived ease and perceived usefulness. Insecurity negatively affects the perceived usefulness of AI-powered
automated retail stores. Perceived ease of use, perceived usefulness, perceived enjoyment, customization and
interactivity are significant predictors of shopping intention of consumers in AI-powered automated stores. This
research presents insightful academic and managerial implications in the domain of retailing and technology in
retail.
Keywords: TRAM | PLS-SEM | Perceived enjoyment | Customization | Interactivity | Artificial intelligence-powered automated | retail stores
قیمت: رایگان
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