دانلود مقاله انگلیسی رایگان:قصد خرید در فروشگاه های خودکار خرده فروشی مجهز به هوش مصنوعی (AIPARS) - 2020
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  • Shopping intention at AI-powered automated retail stores (AIPARS) Shopping intention at AI-powered automated retail stores (AIPARS)
    Shopping intention at AI-powered automated retail stores (AIPARS)

    سال انتشار:

    2020


    عنوان انگلیسی مقاله:

    Shopping intention at AI-powered automated retail stores (AIPARS)


    ترجمه فارسی عنوان مقاله:

    قصد خرید در فروشگاه های خودکار خرده فروشی مجهز به هوش مصنوعی (AIPARS)


    منبع:

    Sciencedirect - Elsevier - Journal of Retailing and Consumer Services, 57 (2020) 102207. doi:10.1016/j.jretconser.2020.102207


    نویسنده:

    Rajasshrie Pillai a,*, Brijesh Sivathanu b, Yogesh K. Dwivedi c


    چکیده انگلیسی:

    Artificial Intelligence (AI) is transforming the way retail stores operate. AI-Powered Automated Retail Stores are the next revolution in physical retail. Consumers are facing fully automated technology in these retail stores. Therefore, it is necessary to scrutinize the antecedents of consumers’ intention to shop at AI-Powered Automated Retail Stores. This study delves into this area to find the predictors of consumers’ intention to shop at AI-Powered Automated Retail Stores. It extends the technology readiness and acceptance model by the addition of AI contextspecific constructs such as Perceived Enjoyment, Customization and Interactivity from the present literature. The proposed model is tested by surveying 1250 consumers & the data is analyzed using the PLS-SEM technique and empirically validated. The outcome of the study reveals that Innovativeness and Optimism of consumers affect the perceived ease and perceived usefulness. Insecurity negatively affects the perceived usefulness of AI-powered automated retail stores. Perceived ease of use, perceived usefulness, perceived enjoyment, customization and interactivity are significant predictors of shopping intention of consumers in AI-powered automated stores. This research presents insightful academic and managerial implications in the domain of retailing and technology in retail.
    Keywords: TRAM | PLS-SEM | Perceived enjoyment | Customization | Interactivity | Artificial intelligence-powered automated | retail stores


    سطح: متوسط
    تعداد صفحات فایل pdf انگلیسی: 15
    حجم فایل: 1810 کیلوبایت

    قیمت: رایگان


    توضیحات اضافی:




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