سال انتشار:
2020
عنوان انگلیسی مقاله:
The copycat conundrum: The double-edged sword of crowdfunding
ترجمه فارسی عنوان مقاله:
معمای کپی برداری: شمشیر دو لبه سرمایه گذاری جمعی
منبع:
Sciencedirect - Elsevier - Business Horizons, 63 (2020) 541-551. doi:10.1016/j.bushor.2020.03.012
نویسنده:
Birton J. Cowden*, Susan L. Young
چکیده انگلیسی:
Crowdfunding has proliferated over the past decade, creating various
platforms on which new entrepreneurs signal their value to potential backers in order
to attract funding. The boons of crowdfunding have blinded both practitioners
and scholars alike, leaving potential negative unintended consequences underexplored.
Copycats, for example, are a potential problem for crowdfunding ventures.
In this article, we examine the consequences of signaling to these ill-intentioned,
opportunistic audiences on crowdfunding platforms and propose a solution to aid
novice entrepreneurs in making a more informed decision on platform selection.
Specifically, we provide guidance on when to select an open, semi-open, or closed
crowdfunding platform to reduce the impact of copycats. We conclude with prescriptive
advice to novice entrepreneurs.
KEYWORDS : Crowdfunding | Entrepreneurship | Copycats | Patents | Speed to market | Inimitability
قیمت: رایگان
توضیحات اضافی:
تعداد نظرات : 0