عنوان انگلیسی مقاله:
The engagement of home-based businesses in the digital economy
ترجمه فارسی عنوان مقاله:
مشارکت مشاغل خانگی در اقتصاد دیجیتال
Sciencedirect - Elsevier - Futures, Corrected Proof, 102542. doi:10.1016/j.futures.2020.102542
Darja Reuschkea,*, Colin Masonb
This paper explores the engagement of home-based businesses in digital trading, measured as
proportion of their sales from buying and selling services and products online of all their sales.
Findings are drawn from a sample of 994 Small- and Medium-Sized Businesses that are members
of the Federation of Small Businesses in Scotland. Multivariate findings show that home-based
businesses are associated with high proportions of online sales supporting the view of homebased
businesses as ‘online’ businesses. However, quantitatively, the overall transformational
effects of digital technologies on the nature and processes of entrepreneurship are rather small as
the vast majority of home-based businesses, like SMEs that are not home-based, trade offline.
Online business models represent a very small proportion of the home-based business sector.
Home-based businesses in rural areas do not make greater use of e-commerce. The findings add to
the critical literature on the transformative nature of digital entrepreneurship and the emerging
home-based business literature that question whether the role of digital technologies and online
marketplaces for home-based businesses are being exaggerated, particularly in rural economies.
Keywords: Small business | Digital entrepreneurship | Home-based business | E-commerce