عنوان انگلیسی مقاله:
Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches
ترجمه فارسی عنوان مقاله:
نوآوری مدل کسب و کار چابک در کارآفرینی دیجیتال: رویکردهای راه اندازی ناب
Sciencedirect - Elsevier - Journal of Business Research, 110 (2020) 519-537: doi:10:1016/j:jbusres:2018:06:013
Digital startups in the early stages of their development frequently undergo innovation to their value ar- chitecture and Business Model. A set of pragmatic methods drawing on lean and agile principles has recently been proposed to support digital entrepreneurs facing Business Model Innovation (BMI), known as Lean Startup Approaches (LSAs). However, the theoretical and practical relationship between BMI and LSAs in dynamic di- gital environments has seldom been investigated. To ﬁll this gap, our study draws on an exploratory multiple- case study based on three digital multisided platform startups to craft a uniﬁed framework that can disclose the relationship between BMI, LSAs and Agile Development (AD), within the context of Strategic Agility. Our ﬁn- dings, which emerge from the uniﬁed framework, show that LSAs can be employed as agile methods to enable Business Model Innovation in Digital Entrepreneurship. These ﬁndings are then organized around a set of propositions, with the aim of developing a research agenda directed towards integrating BMI, LSAs and AD processes and methods.
Keywords: Business Model Innovation | Lean Startup Approaches | Agile development | Customer development | Digital startups | Multisided platform | Strategic agility