عنوان انگلیسی مقاله:
Modeling country entrepreneurial activity to inform entrepreneurial-marketing research
ترجمه فارسی عنوان مقاله:
مدل سازی فعالیت های کارآفرینی کشور برای آگاهی از تحقیقات بازاریابی کارآفرینی
Sciencedirect - Elsevier - Journal of Business Research, 113 (2020) 105-116: doi:10:1016/j:jbusres:2018:11:042
In 2002, Morris, Schindehutte and LaForge published a seminal work on entrepreneurial marketing (EM) that prominently featured external environmental conditions as a primary inﬂuence on the ﬁrm. Since then, EM researchers have devoted scant attention to these external environmental conditions. Not surprisingly, important explanations for EM have remained underdeveloped, such as EM as a strategic response to environmental change and turbulence. This study applies two approaches in structural equation modeling (component-based PLS-SEM and covariancebased CB-SEM) to the analysis of the 2016 Global Entrepreneurship Monitor data for the purpose of better understanding the external environment for ﬁrms entrepreneurial marketing. The model in the study based on data from 65 countries aggregated at the country level, suggested potential entrepreneurs perceptions of entrepreneurship inﬂuence entrepreneurship activity in societies positively, but are not inﬂuenced by con- structs of the entrepreneurial ecosystem representing institutions of society, such as government programs and policies.
Keywords: Entrepreneurial marketing | Global entrepreneurship | monitor | Structural equation modeling | Entrepreneurship | Entrepreneurial ecosystem | Partial least squares