دانلود مقاله انگلیسی رایگان:رسانه های اجتماعی و تحقیقات کارآفرینی: مروری بر ادبیات - 2020
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  • Social media and entrepreneurship research: A literature review Social media and entrepreneurship research: A literature review
    Social media and entrepreneurship research: A literature review

    سال انتشار:

    2020


    عنوان انگلیسی مقاله:

    Social media and entrepreneurship research: A literature review


    ترجمه فارسی عنوان مقاله:

    رسانه های اجتماعی و تحقیقات کارآفرینی: مروری بر ادبیات


    منبع:

    Sciencedirect - Elsevier - International Journal of Information Management, 50 (2019) 90-110: doi:10:1016/j:ijinfomgt:2019:05:011


    نویسنده:

    Abdus-Samad Temitope Olanrewaju


    چکیده انگلیسی:

    The rise of social media has led to changes in how entrepreneurs carry out their day-to-day activities. Studies on social media and entrepreneurship are relatively new and fragmented in their focus, however there is increasing interest from academia and practitioners for further research and investigation within this area. This study systematically reviews research carried out in the domain of social media and entrepreneurship. A total of 160 papers, published between 2002 and 2018 were synthesized to identify critical theories and research methods used in the domain. Based on the extent review, an integrative framework was developed to identify relation- ships amongst elucidated constructs. While most papers investigated the factors that drive social media adoption and use by entrepreneurs, it was found that the use of social media by entrepreneurs had transcended marketing and it is now used in business networking, information search and crowdfunding for their business. This has led to significant impact with improved firm performance and innovation enhancement being the essential out- comes. The literature review and framework further understanding of social media and entrepreneurship re- search, providing a useful basis for future studies and informs practice in this area.
    Keywords: Social media | Entrepreneur | SMEs | Literature review | Integrated framework


    سطح: متوسط
    تعداد صفحات فایل pdf انگلیسی: 21
    حجم فایل: 513 کیلوبایت

    قیمت: رایگان


    توضیحات اضافی:




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