عنوان انگلیسی مقاله:
The critical criteria for innovation entrepreneurship of restaurants_ Considering the interrelationship effect of human capital and competitive strategy a case study in Taiwan
ترجمه فارسی عنوان مقاله:
معیارهای مهم کارآفرینی نوآوری در رستوران ها: مطالعه موردی در تایوان با توجه به تأثیر روابط متقابل سرمایه انسانی و استراتژی رقابتی
Sciencedirect - Elsevier - Journal of Hospitality and Tourism Management, 42 (2020) 222-234: doi:10:1016/j:jhtm:2020:01:006
This study clariﬁes diﬀerent mechanisms among multiple mediation-moderation models related to 622 restau- rants in Taiwan, that won innovation awards and entrepreneurship loan subsidies from governments and that joined an innovative brand for less than three years from 2015 to 2017. Regarding mediation, we found that absorptive capacity and innovation mediate the relationships between market orientation and performance, and market orientation mediates the relationship between entrepreneurial orientation and performance. Regarding moderation, we discovered that the critical moderating role of human capital strengthens the relationships between market orientation, absorptive capacity and innovation, and that competitive strategy strengthens the relationships between market orientation and innovation to performance. The ﬁrst and second orders of the proposed models are also discussed for improving the relevance and accuracy of examinations of moderation and mediation in tourism and hospitality research.
Keywords: Absorptive capacity | Market orientation | Innovation | Competitive strategy | Entrepreneurial orientation | Performance