عنوان انگلیسی مقاله:
Neuroentrepreneurship a new paradigm in the management science
ترجمه فارسی عنوان مقاله:
کارآفرینی عصبی یک پارادایم جدید در علم مدیریت
Sciencedirect - Elsevier - Procedia Computer Science 176 (2020) 2605–2614
The primary objective of the paper is to present the essence of the new paradigm in the management science, which is neuroentrepreneurship. This objective determined the papers layout. In the first part, the theories of entrepreneurship are presented, including the context of research on entrepreneurship. In the second part, the techniques of cognitive neuroscience are described, which are used to determine the impact of thought processes on the recognition and use of a business opportunity by an entrepreneur. This part also analyses the new paradigm of management sciences, i.e. neuroentrepreneurship. In this respect, the most important achievements of science in diagnosing the impact of neuronal impulses on the entrepreneurial process are presented.© 2020 The Authors. Published by Elsevier B.V.This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0)Peer-review under responsibility of the scientific committee of the KES International.
Keywords: entrepreneurship | entrepreneur | neuroscience | neuroentrepreneurship