عنوان انگلیسی مقاله:
Innovation and strategy: Does it make a difference! A linear study of micro & SMEs
ترجمه فارسی عنوان مقاله:
نوآوری و استراتژی: آیا تفاوتی ایجاد می کند! یک مطالعه خطی از خرد و متوسط و متوسط
Sciencedirect - Elsevier - International Journal of Innovation Studies, 4 (2020) 105-115: doi:10:1016/j:ijis:2020:07:001
Innovation is known to be used by some businesses to help them differentiate their trading position within a speciﬁc locale. Research has also proven that by adopting a strategy, aims can be achieved and turnover increased. This study will endeavour to use these two key areas to evaluate how, they are used and to what extent they can improve business per- formance. The study was carried using 145 Micro and SME business, located within the rural county of Lincolnshire. The businesses were taken from speciﬁc locations on a random basis which included rural, remote rural and urban settings. Initial ﬁndings found that businesses situated within remote areas performed better than those within the other test areas, leading to the conclusion that they use innovation as a strategy to outperform their business rivals.© 2020 China Science Publishing & Media Ltd. Publishing Services by Elsevier B.V. on behalf of KeAi. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords: Business | Entrepreneurship | Strategy | Rural