عنوان انگلیسی مقاله:
Expanding entrepreneurial solution spaces in times of crisis: Business model experimentation amongst packaged food and beverage ventures
ترجمه فارسی عنوان مقاله:
گسترش فضاهای راه حل کارآفرینی در مواقع بحرانی: آزمایش مدل کسب و کار در میان بسته بندی های غذایی و آشامیدنی
Sciencedirect - Elsevier - Journal of Business Venturing Insights, 14 (2020) e00197: doi:10:1016/j:jbvi:2020:e00197
Tua A. Björklund
Research summary: Times of crisis require entrepreneurial responses to mitigate adverse effects and address new opportunities. This study focuses on how packaged food and drink entrepreneurs in Finland took action to create and capture new value during the Covid-19 crisis. Examining 844 social media posts of 66 ventures between March and May 2020 and interviewing 17 of these ventures, we found ventures to experiment with new business model variations, which not only expanded their set of solutions directly, but resulted in action-based learning leading to longer- term changes and increased capabilities for subsequent value creation. Furthermore, collaborative experiments and prosocial support increased the solution space through developing the capabilities of the ecosystem. Managerial summary: The global lockdown measures in response to the coronavirus pandemic have disrupted supply, production, sales and consumption. Facing these constraints, entrepreneurs can respond quickly and experiment to create new liquidity and opportunities. Our analysis of pack- aged food and beverage entrepreneurs in Finland during the crisis shows how entrepreneurs leverage existing resources and acquire new ones to create new offerings, operations and partnerships. These initial actions serve as experiments to learn from in creating and revising business models, promoting a virtuous cycle of further action and expanding potential future solutions accessible to entrepreneurs. Importantly, opportunities available to the venture expand through both venture speciﬁc learning and through supporting other actors in the ecosystem.
Keywords: Crisis | Entrepreneurship | Capabilities | Experimentation | Value creation