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دسته بندی:
مدیریت بازرگانی - Business Management
سال انتشار:
2020
عنوان انگلیسی مقاله:
Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model
ترجمه فارسی عنوان مقاله:
تغییر بازی برای رقابت: نوآوری در صنعت خرده فروشی مد از مدل کسب و کار مخل
منبع:
Sciencedirect - Elsevier - Business Horizons, 63 (2020) 301-311: doi:10:1016/j:bushor:2020:01:004
نویسنده:
Byoungho Ellie Jin
چکیده انگلیسی:
Unprecedented competition and emergent technologies have posed a
challenge to many traditional retailers in recent years. Yet within this competitive
environment, emerging innovative business models have thrived and successfully
disrupted the industry. We analyze the nature of disruptive business-model innovations and the ways they disrupt the fashion retail industry. To that end, we examine
three disruptors in the industry: born-digital brands, AI-enabled demand forecasting and product design, and collaborative consumption. After introducing the
concept of disruptive business-model innovation, we discuss the three disruptors’
effects on the fashion industry. We find that all of these models keenly answer
fundamental needs unmet by current business models, such as offering quality
products at a competitive price, curated services, and sustainable consumption.
At the same time, all three disruptors suggest effective operation models for
handling demand uncertainty, inventory management, and timely responses to
the market, all of which are inherent issues for current push supply chains and
forecast-based, inventory-driven systems. Based on this analysis, we discuss important implications for both academics and industry practitioners.
KEYWORDS: Disruptive innovation | Business model | Inventory management | Demand forecasting | Fashion industry | Online retail
قیمت: رایگان
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