سال انتشار:
2020
عنوان انگلیسی مقاله:
Digital transformation: Five recommendations for the digitally conscious firm
ترجمه فارسی عنوان مقاله:
تحول دیجیتال: پنج توصیه برای شرکت آگاه دیجیتالی
منبع:
Sciencedirect - Elsevier - Business Horizons, 63 (2020) 825-839: doi:10:1016/j:bushor:2020:07:005
نویسنده:
Ted Saarikko
چکیده انگلیسی:
Digital transformation is one of the key challenges facing contemporary
businesses. The need to leverage digital technology to develop and implement new
business models forces firms to reevaluate existing capabilities, structures, and culture in order to identify what technologies are relevant and how they will be enacted in organizational processes and business offerings. More often than not,
these profound changes require firms to revisit old truths as they develop strategies
that thread the needle between beneficial innovation and harmful disruption. This
article uses the Internet of Things (IoT) as a backdrop to demonstrate the concerns
associated with transformative technologies and offers five recommendations as to
how firms can develop the strategies needed for digital transformation and become
digitally conscious: (1) Start small and build on firsthand benefits; (2) team up and
create competitive advantage from brand recognition; (3) engage in standardization efforts; (4) take responsibility for data ownership and ethics; and (5) own
the change and ensure organization-wide commitment. As such, this article shows
that digital transformation should be a top management priority and a defining trait
of corporate business strategy, and that by becoming digitally conscious, firms may
get a head start on their transformation journey.
KEYWORDS: Digital transformation | Digitization | Digitalization | Internet of Things | Digital consciousness
قیمت: رایگان
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