عنوان انگلیسی مقاله:
Industrial marketing management: Bibliometric overview since its foundation
ترجمه فارسی عنوان مقاله:
مدیریت بازاریابی صنعتی: مروری بر کتابشناسی از زمان تأسیس آن
Sciencedirect - Elsevier - Industrial Marketing Management, 84 (2019) 19-38: doi:10:1016/j:indmarman:2019:07:014
Francisco J. Martínez-López
Industrial Marketing Management (IMM) is an outstanding journal in the field of business-to-business marketing. This paper focuses on this journal, with an extensive bibliometric analysis of IMM from its foundation in 1971 to 2017, the last year analyzed in this study. It identifies, among others, the annual evolution of publications, the most influential countries, the most relevant authors, the most prominent institutions supporting research, as well as the citations of IMM papers in major marketing, but also other, business and management journals. To do so, this research uses the Web of Science Core Collection and Scopus databases, and analyzes a wide range of bibliometric indicators, including the total number of publications and citations, citations per paper, the h-index, m-value and citation thresholds, and also develops a graphical analysis of the bibliographical material using the visualization of similarities (VOS) viewer software. Finally, by applying a cluster analysis by fractional ac- counting, this research identifies trends and proposes future topics and research lines, such as: trust, innovation, performance, relationship marketing, the future role of new technologies in industrial marketing research, online marketing and corporate image.
Keywords: Bibliometric analysis | Indicators | Industrial marketing | Web of science | VOS viewer