دانلود مقاله انگلیسی رایگان:هدایت بحران های مخرب از طریق رشد خدمات محور: تأثیر COVID-19 بر بنگاه های تولیدی ایتالیا - 2020
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  • Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms
    Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms

    سال انتشار:

    2020


    عنوان انگلیسی مقاله:

    Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms


    ترجمه فارسی عنوان مقاله:

    هدایت بحران های مخرب از طریق رشد خدمات محور: تأثیر COVID-19 بر بنگاه های تولیدی ایتالیا


    منبع:

    Sciencedirect - Elsevier - Industrial Marketing Management, 88 (2020) 225-237: doi:10:1016/j:indmarman:2020:05:017


    نویسنده:

    Mario Rapaccini


    چکیده انگلیسی:

    This study draws on an extensive survey and interview data collected during the COVID-19 pandemic. The respondents were executives of industrials firms whose factories, warehouses, and headquarters are located in Northern Italy. This is undoubtedly the European region first and most extensively affected by the pandemic, and the government implemented radical lockdown measures, banning nonessential travel and mandating the shutdown of all nonessential businesses. Several major effects on both product and service businesses are highlighted, including the disruption of field-service operations and supply networks. This study also highlights the increased importance of servitization business models and the acceleration of digital transformation and advanced services. To help firms navigate through the crisis and be better positioned after the pandemic, the authors present a four-stage crisis management model (calamity, quick & dirty, restart, and adapt), which provides insights and critical actions that should be taken to cope with the expected short and long-term implications of the crisis. Finally, this study discusses how servitization can enhance resilience for future crises—providing a set of indicators on the presumed role of, and impact on, service operations in relation to what executives expect to be the “next normal.”
    Keywords: COVID-19 | Coronavirus | Servitization | Digitalization | Service operations | Solutions | Resilience


    سطح: متوسط
    تعداد صفحات فایل pdf انگلیسی: 13
    حجم فایل: 1235 کیلوبایت

    قیمت: رایگان


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