سال انتشار:

2020

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عنوان انگلیسی مقاله:

We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis

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ترجمه فارسی عنوان مقاله:

ما از این جان سالم به در بردیم! آنچه مدیران می توانند از شرکتهای متوسط و متوسطی که با موفقیت در بحران اقتصادی یونان پیموده اند بیاموزند

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منبع:

Sciencedirect - Elsevier - Industrial Marketing Management, 88 (2020) 352-365: doi:10:1016/j:indmarman:2020:05:021

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نویسنده:

Efthymia Kottika

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چکیده انگلیسی:

Small and medium size enterprises in both business to business and consumer markets are particularly vulnerable to economic downturns. Concentrating on the Greek economic crisis, one of the toughest and most prolonged on a global scale, the present research sheds light on both anthropocentric and business-centric factors that helped SMEs survive, therefore, providing a valuable survival manual. Per findings of two studies performed under the given economically intense conditions, it is evidenced that the right answer to survival rests upon: (a) the entrepreneurs personality traits and skills that affect the market and entrepreneurial orientations of SMEs,(b) the adoption of such orientations that keep impacting the firms performance, and finally (c) the implementation of strategy relevant to reaching higher quality standards for products and services, combined with tactics relevant to downsizing, marketing actions, extroversion, and financial management.
Keywords: Market orientation | Entrepreneurial orientation | Personality traits | SMEs | Economic crisis

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قیمت: رایگان

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توضیحات اضافی:

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