عنوان انگلیسی مقاله:
The role of absorptive capacity and innovation strategy in the design of industry 4:0 business Models-A comparison between SMEs and large enterprises
ترجمه فارسی عنوان مقاله:
نقش ظرفیت جذب و استراتژی نوآوری در طراحی مدل های تجاری صنعت 4:0 -مقایسه بین SME ها و شرکت های بزرگ
Sciencedirect - Elsevier - European Management Journal, Corrected proof: doi:10:1016/j:emj:2020:01:002
Julian M. Müller
Technological innovations often lead to redesigns in the business models of established companies, requiring them to incorporate new external knowledge into internal activities. Against this background, this study integrates the concepts of business model design, absorptive capacity, and innovation strategy into a novel research model, which analyzes the redesign of established business models in response to the emergence of Industry 4.0. Industry 4.0, also known as the Industrial Internet of Things, constitutes a contemporary research context that is highly relevant for corporate practice but scarcely regarded in management literature until now. The article contains an analysis of data from 221 German industrial enterprises, conducted through structural equation modeling, with separate data for small and medium- sized enterprises (SMEs) and large enterprises. First, the results indicate that the acquisition, assimila- tion, transformation, and exploitation of knowledge from the environment enable companies to engage in both exploratory and exploitative innovation strategies. Furthermore, the paper includes an evaluation of the role of exploratory and exploitative innovation strategies that reﬂects in efﬁciency-centered and novelty-centered business model designs. The distinct characteristics differentiating SMEs from large enterprises are also explained. The implications of absorptive capacity on innovation strategies, which inﬂuence the redesign of extant business models, are discussed from a research and managerial perspective.© 2020 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-NDlicense (http://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords: Business model design | Industry 4.0 | Industrial internet of things | Digital transformation | Absorptive capacity | Exploratory innovation strategy | Exploitative innovation strategy | Small and medium-sized enterprises (SMEs)