عنوان انگلیسی مقاله:
Deterrents of tourism business crowdfunding: Aversion decision and aversion behavior
ترجمه فارسی عنوان مقاله:
عوامل بازدارنده سرمایه گذاری سرمایه گذاری در مشاغل گردشگری: تصمیم بیزاری و رفتار بیزاری
Sciencedirect - Elsevier - International Journal of Hospitality Management, 88 (2020) 102517: doi:10:1016/j:ijhm:2020:102517
Crowdfunding has been recently suggested as an eﬀective means for tourism business founders to gain ﬁnancial support. Yet, few business founders in tourism have employed the method to fund their business creation and development. Using the behavioral decision model in complex and uncertain business situations, this qualitative study explored the deterrents to crowdfunding adoption and the factors that shape the perception of the de- terrents in tourism business founders. The data collected by in-depth and face-to-face semi-structured interviews with 22 informants. Our ﬁndings revealed a combination of perceived personal, social and contextual deterrents that avert crowdfunding adoption decision and actual behavior. More speciﬁcally, our analysis explored attitude towards crowdfunding, perceived control over using crowdfunding, social norms and perceived contextual feasibility of crowdfunding as the determinants of crowdfunding aversion decision and aversion behavior. This study contributes deeper insights into tourism business ﬁnancial management and crowdfunding policy, theory, practice and research development.
Keywords: Tourism business founders | Crowdfunding deterrents | Crowdfunding adoption decision | Crowdfunding participation | Iran