عنوان انگلیسی مقاله:
Developing sufficiency-oriented offerings for clothing users: Business approaches to support consumption reduction
ترجمه فارسی عنوان مقاله:
ارائه پیشنهادهای کفایت گرا برای کاربران لباس: رویکردهای تجاری برای حمایت از کاهش مصرف
Sciencedirect - Elsevier - Journal of Cleaner Production, 247 (2020) 119589: doi:10:1016/j:jclepro:2019:119589
The clothing industry’s negative social and ecological impacts have been discussed for decades, both in academia and in mainstream media. As solutions, the existing management and supply chain research literature has emphasized eco-efﬁciency in production, recycling, and the use of sustainable materials. However, against the backdrop of rising consumption levels, these approaches have not achieved an overall reduction in the undesired social and environmental impacts. The sufﬁciency approach addresses this issue and aims to reduce the total amount of clothing that is produced, used and discarded. This consumer perspective is discussed as a potentially very effective sustainability approach, but has been neglected in the management literature relating to the clothing sector. Although the sufﬁciency approach is often seen to contradict business goals, recent developments of service- and sharing-oriented busi- nesses indicate that sufﬁciency may actually inspire the development of new business opportunities. To address this research gap, this conceptual paper builds on a generic sufﬁciency management concept and incorporates ideas from the clothing-speciﬁc ‘slow fashion’ literature. It proposes a framework for sufﬁciency-oriented business offerings and investigates related management approaches for companies aiming to reduce social and environmental problems in the clothing sector.© 2019 Elsevier Ltd. All rights reserved.
Keywords: Sufficiency | Sustainable production | Sustainable consumption | Clothing | Sustainability management | Slow fashion